Reward active beta testers and put them on the early sign-up list so they’re the first to know when your app is out. Actively engage with them to learn as much as you can. Identify your target customer, find out which channels will help you reach them, and recruit beta testers.
App domain so nobody. App Top-Level Domain for M; Google Buys Rights to. Google Buys Rights to. Someone over at Pepsi simply purchasing the Pepsi.
The themes currently available, however, appeal to a surprisingly wide range of uses: small businesses, professionals, travelers, creatives, music, events, and even documentation. Remixer lets you preview each theme in desktop, tablet, and mobile (portrait AND landscape) views before getting to work. Remixer offers only about a dozen templates so far, but we know it’s too early to fault them on that.
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So, let’s say you spend a great deal of time developing features that you think will make your app a rage once it’s out, and you get your entire team to send in their feedback on the app. Beta testing is the first opportunity to get some unbiased first-hand feedback from your target audience. But, are they the real target customers of your app.
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Those short videos (up to 30s), primarily based on device-captured footage will help potential customers assess developers’ apps. Because of the limitations of the format it doesn’t substitute to a preview trailer or a promo video, but developers have to get on board with App Previews. With WWDC14 announcements, I’d add the following pitfall: “Not taking advantage of the App Previews”.
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Besides this, companies often make the mistake of getting the marketing team involved very late in the product development phase. This can be dangerous since they are the ones who plan the go-to-market strategies for your app. They need to understand every feature built into the app.
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